Facebook connect, targeted coupons and tracking using in store wifi

4

4

2

2

The power of indoor location analytics

Our Wifi sensors capture signals transmitted by customers’ wifi-enabled devices, providing you with key metrics such as shopper foot traffic, conversion rates, visitor frequency and dwell-time in order to help you understand what is going on in your stores, and optimize in-store experience.

Social wifi : Facebook, Gmail, Twitter, LinkedIn connect

Customers connect to your in-store wifi using their Facebook credentials, giving you actionable insights about them. Wouldn’t you like to know the ratio of men to women coming into your store? What about the age range? Wouldn’t it be fantastic to greet your customers using their first name?

Targeted coupons, loyalty programs and newsletters

Once your customers have connected to the in-store Wifi via Facebook, they are delivered personalised content based on their profile information such as targeted coupons, loyalty programs and satisfaction surveys.

The power of indoor location analytics

Know your customers to better engage with them

Get to know your clientele thanks to social wifi. Use ControlTower to consult demographic data such as average customer age, ratio of men to women etc. Collect email addresses and communicate to your clients long after their visit in store; all data is easily directly integrated into your CRM via our APIs (Salesforce etc).

In-store tracking and customer experience analytics

Consult via ControlTower footfall statistics for your points of sale: visitor numbers, average time spent in store, repeat customer levels and heat-maps. Seamlessly integrate this data into your CRM in order to optimise your marketing operations and merchandising.

In-store tracking and customer experience analytics

References

Smart Wifi is used everyday by industry leaders such as Uniqlo, Total or UGC.
Our experience ranges from retail to hospitality, banking and transportation (airports...). Discover below some business cases.

UNIQLO

One of the key challenges facing the group is the development of customized marketing strategies, and providing better customer experience that engages the consumer. Thanks to Smart Wifi, key metrics such as shopper foot traffic, conversion rates, visitor frequency and dwell-time are provided in order to help the brand understand what is going on in its stores, and optimise in-store experience. As a result, customer satisfaction has been increased in 28 stores across Europe (France, UK, Germany, Belgium).

UNIQLO

TOTAL

Total is the 5th largest oil company in the world with 15,000 gas stations worldwide. Total has deployed Smart Wifi to increase customer loyalty program acquisition in gas stations.

UGC

UGC is the second largest cinema operator in Europe with 49 sites and 553 screens. Customers connect to the hotspot using their Facebook credentials, then they are redirected to a landing page promoting the loyalty program 'UGC Illimité' and the UGC App.

UGC

Consumer data privacy

All stores equipped with Smart Wifi must display a billboard stating that anonymous smartphone information can be recorded

When using Facebook Connect, shoppers are clearly informed that their profile information can be collected by the store for marketing purposes, including e-mailing

Both on the in-store billboards and on the social media connect webpage, customers are informed that all their personal data can be erased from all databases by simply sending an e-mail to contact@weblib.fr